Growing up in the generation were chocolate bikkies were a treat. My siblings and I would start off by nibbling the edges of the MallowPuff and slowly biting away at it working our way up to the marshmallow bit. Todays generation of which our kids are a part. The eating etiquette has changed...Now you smash the MallowPuff into your forehead to break the chocolate...then nibble the chocolate off the top working their way down to the bottom. Two generations eating the same great tasting biscuit but with different perspectives on how to do it :)